Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01838_Field_OMMC T66.txt

Text File | 1996-04-10 | 668b | 13 lines

and read and learn and here they’re encountering
whatever went by. And we had as I say the top. So
we started asking the top people in every field,
especially the sciences, “How do you make
scientific statements in your field? What do you
have to do? See, we have this problem.” And we’d
explain what our problem was, and they’d hum and
ha and mutter and so on, and it was astounding.
Two years and nobody could tell us how to make a
statement in a scientific manner. All these people
do it all the time. They make their living being
scientists and they can’t tell you how to make a
scientific statement. It grew to be quite a game.